Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch-Angel Dreamer Wealth Society D1 Reviews & Insights
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View Date:2024-12-23 19:00:57
Beyoncé and her Cécred hair care line know exactly what has the internet buzzing,́sCé as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (5428)
Related
- Rita Ora Says Liam Payne “Left Such a Mark on This World” in Emotional Tribute
- Kylie Kelce Reveals Whether Her and Jason Kelce's Kids Will Be at Super Bowl 2024
- Lawsuit claims National Guard members sexually exploited migrants seeking asylum
- How King Charles and Kate Middleton’s Health Challenges Are Already Changing the Royal Family
- The Daily Money: All about 'Doge.'
- Pakistan's 2024 election takes place amid deadly violence and allegations of electoral misconduct
- Hottest January on record pushes 12-month global average temps over 1.5 degree threshold for first time ever
- Super Bowl 2024: How to watch the Chiefs v. 49ers
- ‘Maybe Happy Ending’ review: Darren Criss shines in one of the best musicals in years
- Wealth disparities by race grew during the pandemic, despite income gains, report shows
Ranking
- Real Housewives of New York City Star’s Pregnancy Reveal Is Not Who We Expected
- Small plane with 5 people aboard makes emergency landing on southwest Florida interstate
- Sales of Tracy Chapman's Fast Car soar 38,400% after Grammys performance
- A 200-foot radio tower in Alabama is reportedly stolen. The crime has police baffled.
- Suicides in the US military increased in 2023, continuing a long-term trend
- Hawaii Supreme Court quotes The Wire in ruling on gun rights: The thing about the old days, they the old days
- Colin Jost revealed as headliner for the 2024 White House Correspondents' Dinner
- Country Singer Parker McCollum and Wife Hallie Expecting First Baby
Recommendation
-
Democrat George Whitesides wins election to US House, beating incumbent Mike Garcia
-
LA Dodgers embrace insane expectations, 'target on our back' as spring training begins
-
An Oklahoma judge who sent more than 500 texts during a murder trial resigns
-
Taylor Swift's Eras Tour estimated to boost Japanese economy by $228 million
-
When is 'The Golden Bachelorette' finale? Date, time, where to watch Joan Vassos' big decision
-
'Pretty in Pink's' Jon Cryer and Andrew McCarthy ended their famous feud on 'The View'
-
Antonio Gates, coping after not being voted into Hall of Fame, lauds 49ers' George Kittle
-
On Lunar New Year, what celebrating the Vietnamese Tet holiday has taught me